Benjamin Moore’s Colour of the Year 2017 Has Been Announced

Benjamin Moore just announced that Shadow 2117-30 is their Colour of the Year 2017. As 2016 starts to come to a close, we always anticipate the design institutes’ new colours of the year. We simply love the rich, moody hue of Shadow 2117-30. A far cry from last year’s Simply White, Shadow 2117-30 is a deep, saturated amethyst purple that will add sophistication to any space.

“Emotional connections with this color evoke nostalgic memories of light on space and color.”




We think Shadow 2117-30 would make a beautiful addition to an entryway or a living room. It pairs beautifully with gold accents and luxe textures, such as the newly-popular velvet. Pair Shadow 2117-30 with white trim to create a contrast and make a room seem more modern, as in the room below. Or, for a dramatic statement, paint your baseboards and trim with Shadow 2117-30 as well.


As we discussed on the blog last week, dark tones are making a comeback in colour palettes for your walls. Don’t be afraid to make a statement with dark walls. “Benjamin Moore’s Colour of the Year, Shadow 2117-30, is allusive and enigmatic — a master of ambiance.” Dismiss the age-old rumour that dark colours make a room seem smaller. This regal plum is the perfect tone for all of you who are sick of all greys, beiges and ‘greiges’.

We would love to see Shadow 2117-30 paired with dark wood and beautiful, dark sofas for an inviting and sophisticated living space. This colour will also pair well with neutrals to add drama to any room.

To choose the Colour of the Year, the design team at Benjamin Moore took inspiration from art, cultural influences, and lighting. They studied colour usage to identify key colour families and emerging trends. Watch this video from Benjamin Moore’s designers to learn more about the decision-making process:

We can’t wait to see this gorgeous hue appear in decor pieces and accent pillows. So what do you think? Will you be incorporating Shadow into your decor?

An elusive participant in a theatre of light, a profile, a silhouette, a SHADOW.

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